BlackWells (Bookshop): This was my final graded unit for HND Graphics, It was a self-chosen brief and I received an “A” for It. My aim was to take an existing brand and do a re-brand to spruce up the company look. I picked Blackwells as they are a well-established brand and there brand had not been updated in many years. I wanted to reinvigorate it with the hope of modernising it to match the continually evolving world we live in. I believe that reading is a fundamental skill that opens a door into a vast range of other opportunities for education and entertainment. To do this I looked into the idea of using a clever pun mixed with a matching piece of photography, with the aim of creating an intellectual visual pun. Through this I came to the Concept of ‘Between the lines’ which I have threaded through the entire rebrand.